Creating a brand is possibly the most important thing you will ever do for your company. Not only does it communicate a professional image of your company, but will also identify you on all of your marketing materials. Your identity should be communicated clearly, effectively, and with style. Everything element of your company or organization's marketing should be unified under your brand.
Branding includes all marketing materials from your company logo and business cards to your decals and website. There is a reason that on every Nike product you buy you will see the Nike tick!
Getting noticed by search engines! SEO (Search Engine Optimization) is basically the process of improving the visibility of your website so that you show up in search engines like Google (without paying for clicks!). Everyone knows that the higher you are in the search engines, the more traffic you will receive, in turn generating more leads for your business. SEO is all about making sure the search engine see your page and knows what information is displayed on it. Its important that each page of your site has a unique meta title and description and that a number of other elements of your site are carefully optimized to be consistent with the keyword phrases that you are targeting.
We take the time to consider what people search for to find your business, and optimize your website to increase traffic for these specific searches. More traffic = more leads!
Email marketing is a great way to reach your existing client base. However there are some rules for your email marketing campaigns that you should take into account. Firstly you need to ensure that your recipients have opted in to receive your email campaigns. You should offer useful information to your subscriber and not just boring marketing fluff, and make sure your emails are regular, but not too regular! Finally you need to be able to track the effectiveness of your campaigns and find out how many people opened your email and how many people clicked on any links that you had provided them with.
If this all sounds too complicated then just let us provide an email marketing solution to suit your needs.
Make sure that you gain maximum exposure and only pay for relevant clicks. Pay per click (PPC) advertising is a great way to reach only the people you want to target and only in the geographic region you are focused on. You do pay for each click you receive, however you know that person is within your target geographic area and has specifically searched for your products or services.
PPC advertising can be extremely effective if its set up and managed correctly. Edge will work closely with you to set up and manage your pay per click advertising campaigns, making sure you are getting the most relevant traffic for your marketing dollars.